https://www.liamrobbohagan.com/home daily 1.0 2023-12-05 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/190a9dcd-d41d-4117-b1e1-e2c5137c6377/SquareSpace-Work_Thumbnail.png Home - UR Community Cares A good cause where lack of clarity on the website is a window to a deeper issue with non-profit design https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/f99e9e4a-d5e9-40ca-8667-5441845871e1/SquareSpace-Hi-Fi_symptoms.png Home - Optimal Health Chiropractic Redesigning a stock chiropractic site to meet the needs of the Doctor and his Patients. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/3edbbc65-a9b0-4fd1-ab35-b1b10cd32f63/quest-store-home.png Home - Quest & Quest Snow Centre Overhauling a snowboard retail and ski hire business to improve navigation and user flows. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598101271762-AXRGMNX8BK5R90C3RQWL/SquareSpace-Thumbnail_Subbusters.png Home - Sub Busters Taking an idea from conception to a built out responsive website. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598215315502-XY1V3JJKM49JMKBUFMYK/SquareSpace-Thumbnail-ilysm.png Home - iLYSM Website redesign for an artistic and unconventional e-commmerce site with unconvincing sales numbers. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png Home - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/contact daily 0.75 2023-05-09 https://www.liamrobbohagan.com/what-is-ux daily 0.75 2023-05-09 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598210582716-LPEC3982LMFRZQE33ZZU/ipad-interview.png What is UX? - Hypothesis Start with a hypothesis about what is wrong and test it through research. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598210675300-T5Q4KMNXQNCTNIBNEMR8/P4-BANNER-Blurr.png What is UX? - Iteration The design will go through. cycles of ideation and testing with users to refine it. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598210620956-EEJOGA7IFF07EA66X1FA/Tabitha-Journeymap.png What is UX? - Synthesis Take your results and focus in on the real problem that needs to be solved. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598206120307-WAFW55734AQ4H0K09BOI/Dev_Cycle.png What is UX? - Blueprint The UX process produces a plan, bringing that plan to life means handing it off and working with developers. https://www.liamrobbohagan.com/resume daily 0.75 2023-05-09 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598212603334-Z0KWW9IRTX3BL4R65U43/Resume-Affinity-Map-blurred.png Resume - The Sum of My Parts Applying the UX method of Affinity Mapping to bring our the common themes in my resume. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598213301086-YAE7E8Z2PUM6N9BN4343/Resume-download.png Resume - Download My Resume in a single page pdf. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png Resume - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/subbusters daily 0.75 2023-05-09 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598101271762-AXRGMNX8BK5R90C3RQWL/SquareSpace-Thumbnail_Subbusters.png Sub Busters - Sub Busters Never Be Haunted By Ghost Subscriptions Again. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598295128579-1WHEZJRR3B9ERI89D9BI/persona2.png Sub Busters - Persona Jaime might be a fictitious amalgam of the people we interviewed, but he helped us as designers remember our insights relate to problems real people have in the real world. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598301381800-6NPBQ3ON8OXE45UJMY91/wireflow800wide.png Sub Busters - Task 3: Wireflow Find the video streaming service you are not using and cancel it. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600388649954-8XB212ICNKMVXU3KT3FR/P3-Figma.png Sub Busters - Figma Prototype Click the image to link to the mobile prototype. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598294028062-2JQFTKS9T666N6AZJ9HA/peterinterview.png Sub Busters - “I assume they're not going to say like, ‘Hey, you haven't used this in four months. Are you sure you want to still keep giving us money?’ ” Peter the Elder https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598297903465-P8BH88UAWPHXA5NF8SFI/Moscow.png Sub Busters - MoSCoW Map Our team ranked the features of the new site in terms of what must, should, could and won’t be achieved in the first build. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598293694156-M639OGN1M1XXDR0S61PK/screenermost.png Sub Busters - Screener Survey To Screen in, participants had to be: Over the age of 18 Used digital subscriptions Were willing to be interviewed Six of 17 respondents qualified leading to 5 interviews https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598294988494-AQPG56BEZX3IZZOPVBDM/insights.png Sub Busters - Insights Our initial assumptions were validated and we distilled the following key insight from our research. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598298236851-L2FVNIKWOPJ7IM1U2C91/trello2.png Sub Busters - Agile Development Sprint The Trello board we used to manage the development sprint was filled with user stories that represent the features to be built. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598301363689-ZMIJ2MHTP0ZI5LY4L91T/final-qa.png Sub Busters - Quality Assurance Reviewing the final website with the Software Engineering team to ensure fidelity with our design specifications. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png Sub Busters - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/ilysm daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598215315502-XY1V3JJKM49JMKBUFMYK/SquareSpace-Thumbnail-ilysm.png ilysm - iLYSM But I’m Not Working that Hard to Buy Your Shoes https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242013722-JJWBPQUJVWCHTK8Y84Z9/designstudio.png ilysm - Design Studio A visual brainstorming session to surface solutions to the site’s problems. Doing this with the stakeholders illustrated how far they were prepared to go with the redesign. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598241413459-AKQA8D8C5J594PDLNFE1/branding+old.png ilysm - 1. Branding The mission of the site was opaque and not consistently communicated, and the animated smile graphic, the most common branding asset on the site was overused to the point of distraction. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225956433-2SIZT0VDGQ4WR0Y116YY/SquareSpace-Work_Thumbnail.png ilysm - “They say they’re not for everyone, they’re kookie and weird but it’s frustrating. You don’t want to have to work that hard to buy something.” Jess https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598226346037-QRJ9XDMZHOS7KAQTHTFA/SquareSpace-800x800.png ilysm - Interactive Comparison Although it was not officially prescribed in the ABBY method I performed an interactive analysis of the steps required by the user to 1. find a pair of shoes, 2. select one of two adjacent sizes when the first was out of stock and 3. add some socks to their order. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240078202-EDMCUVQAGNF03LQHITN1/old-about2.png ilysm - 2. Navigation Putting the primary navigation under a down arrow fooled most users and the inconsistent and not learnable horizontal scrolling made navigation difficult. This section required clicking the header and dragging to scroll. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225844025-WJSAWK98KATPHQIK4XN2/old-home.png ilysm - “It’s very 2020; ugly, but not ugly in a bad way. Ugly in an interesting way.” Mel https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240641572-809Z1YZH3ZUJV78KK2TY/old-bag2.png ilysm - 4. E-commerce Once users had found the shoes the process of buying them was click-heavy. The out of stock and up-selling functionality was clunky or hidden. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225879108-J9NV8XKQ814VAFFKYANI/old-presale2.png ilysm - “It’s pretty cancerous… but there is a way to do this style in a more modern website.” Gilbert https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243868584-Q1UYJ4H7EWTUQAE20A9Q/SquareSpace-800x800.png ilysm - Usability Testing Six users performed 5 tasks on the site. The direct success rate was below 50%. After spending an average of 6 minutes 18 seconds on the site none of the users could articulate the mission of iLYSM: Buy shoes and we will support the artists. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240806391-1INN943UPGHC76J72HJ2/old-shop2.png ilysm - 3. Images There were issues with image loading and labelling and a lack of images that supported the goal of selling product. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358672164-0BC3C1R0JT1S4QGEH9C0/User-Flow-ILYSM.png ilysm - E-Commerce User Flow Re-Imaginging the process of buying Tabis https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242854083-ICL2U4NHWHX59MM8H36U/mid-fi-1.png ilysm - Iteration 1 The existing site re-imagined with the recommendations of our research applied. The testing validated the changes we made to the navigation. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358014017-EBIBLD2J26245JPA5JZW/ILYSM+Spec+Doc+copy.001.png ilysm - E-Commerce on Mobile Most users arrive at iLYSM.com from instagram, but converting mobile visitors to customers is a challenge . https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242960510-PGZ2TGFM2YK519HN0LY1/SquareSpace-Work_Thumbnail.png ilysm - Iteration 2 Expanded shopping functionality by adding a secondary shop navigation menu. We also iterated on a design for the display of zine interviews that had not tested successfully in Round 1. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242821257-9VDI93VRPNYG84K5T8YE/hifi2.png ilysm - Iteration 4 The Final Prototype we presented to iLYSM had fewer of the distracting visual elements. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600380170317-QG3ZYVEVBKONF77RZLHW/P5-figma.png ilysm - Figma Prototype Click through to the final prototype https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243049121-6QYIIJ4IHUD1BSSD4F3J/hi-fi1.png ilysm - Iteration 3 We loaded the baubles back onto the redesigned site. The testing results were fine, but users complained that it was too busy, https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243898484-RD8WAMFAZ7G9VHGVNSHE/usabilityfinal.png ilysm - Usability Testing Final Prototype A substantial improvement in terms of time and success rate https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283825762-6K7BLNE2PN2DFKK5W8EZ/SquareSpace-Thumbnail_Subbusters.png ilysm - Sub Busters Responsive Site from conception to production https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/72f24420-aa97-4df3-9531-2e7bc855c8bc/SqS_URCC_New_Desktop_Homepage.png ilysm - UR Community Cares Ongoing UX redesign and expansion of existing site. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/83513b02-132f-4e57-bf19-3303d4629cc8/SquareSpace-Hi+Fi+Home.png ilysm - Chiropractor UX redesign. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359751657-0933031HJD6HVOCAFT5Z/Persona_+Mel.png ilysm - Primary Persona Personas are a tool to help designers keep the end user in mind. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359888039-TG7JY5218PANGDWZQ7A7/P5_affinity-Negative.png ilysm - Affinity Mapping 2.0 This technique is used to group the observations and quotes from research to tease out common themes. We did this, but I also suggested we group them this way to demonstrate to the client the need for change. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360540165-6VOJ9C8N3DPLXW0E8MXL/ILYSM+Journey+Map.png ilysm - User Journey Journeys help designers identify pain points/opportunities during a process. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359181651-RG6NWQHKL70DQ7TD3BKV/Functional+Analysis.png ilysm - Heuristic Functional Analysis Anything that smacked of Convention or Industry Standards would probably have been antithetical to our client so we masked this heuristic analysis as a functional analysis. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360161251-0MSWVRL42062NABYJWN3/Mid-Fi_2_wireframes.png ilysm - Annotated Wireframes The client requested we demonstrate our design choices at each stage of the process. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360336764-01BJQI7UBGC8EY5SCVRG/Style+Guide+FINAL.png ilysm - Style Guide As part of the handoff my colleague Jaime Huang produced a style guide for the new site. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359523214-G9HKNI0LTF17YUE1UU86/Niche+Feature+Analysis.jpg ilysm - Feature Analysis We started with an analysis of the content on competitive, comparative and niche sites nominated by iLYSM to get a feel for what existed and what they were missing. https://www.liamrobbohagan.com/optimal-health daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/3972adee-0c66-4a52-9bac-984c2724059e/Chiropractic-Patient-user-journey.png Optimal Health Chiropractic - The Need Arises Anytime Any site needs to need this fact: the journey to Chiropractic care doesn’t always start durning office hours. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/da5e7e51-e07c-4df8-9f18-d2da8d8e74d9/SquareSpace-Hi-Fi-home-Mobile.png Optimal Health Chiropractic - High-Fidelity Mobile Prototype The mobile version of the site required a different hero image solution. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/0feef4b3-b629-4f9a-9bf8-1d87e9f7bab6/Dr-Pearl-Old-Feedback.png Optimal Health Chiropractic - Broken Navigation The navigation on the secondary pages was broken. On this page clicking pleasant took the user to a google review without any warning. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/18312a04-5f9a-4d18-bd0f-252f255b22af/Dr-Pearl-Old-BadUXWriting.png Optimal Health Chiropractic - Mismatched Headlines & Content This section promises information on Pregnancy and Pediatric care, but delivers a lesson in the History of Chiropractic care! https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/3d414a0f-9ba5-4410-a078-61fd04320ad8/Dr-Pearl-Design-Studio.png Optimal Health Chiropractic - Design Studio Dr Pearl and Kim engaged in a socially- distanced brainstorming session. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/f774b79e-e6e3-4ae7-a10f-0d28390c1ad6/Dr-Pearl-ProAdjuster.png Optimal Health Chiropractic - Dr Pearl MIA The stock site failed to communicate the state-of-the art equipment Dr Pearl uses to treat patients, the type of patients he treats or the range of Wellness treatments he offers. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/ad7c4511-2c7a-4c4d-a5f2-e6f3a767aabe/Dr-Pearl-Old-Homepage.png Optimal Health Chiropractic - Optimal Health A stock website that was not producing optimal results. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/4c0cbd79-ddc8-433f-a9ac-71296cc73a63/Chiropractic-Patient-persona.png Optimal Health Chiropractic - The Chiropractic Patient Expanding the “mental map” of who can benefit from chiropractic care and what can be treated. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/397df706-8dba-4bf8-a7d4-ae1eca9615d3/Dr-Pearl-New-Homepage.png Optimal Health Chiropractic - High-Fidelity Desktop Prototype The New-Patient on boarding process was broken down into steps with analog and online options. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png Optimal Health Chiropractic - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/quest daily 0.75 2023-05-16 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598907320192-XZSZGWCM3T9SLZ0EVTGV/QUESTstore-navigation.png quest - Navigable or a Nest of Noodles? The store navigation is complex and would require some tree testing and card sorting to determine the most logical structure. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/52cb02c3-f32f-488a-bc2c-f42d35fb4c6a/quest-store-checkout.png quest - Continue Shopping I recommended they replace this single link with some more specific links: Renting for more than one person? Add Skis | Add Snowboard | Add Clothes https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598906314195-27TYWPGA8ILP36SUIV17/QUESTlandingpage.png quest - Quest Landing Page The benefit of fresh eyes; I asked the staff, “If I want to rent skis where do I go?” and they saw the problem straight away. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598907998881-O60U6UGXO1V5GGFCI5D3/quest-store-home.png quest - Quest Snow Centre Homepage The icons hint at what is on offer, but why make users scroll when you could have 3 buttons for renting skis, snowboards and clothing on the main image? https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/723bf501-3c74-413f-af9c-368d4b4798d1/quest-store-B+nav.png quest - Alternative Navigation This Navigation is organized around gender, which has the advantage of containing fewer items making it easier to scan. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png quest - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/about-me daily 0.75 2023-09-27 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599589749921-VRW2PCLRO063NMIV5384/About_citizens.png About Me - New Zealander and American Becoming US citizens along with a thousand other people in east Los Angeles. I like to think I haven’t lost the hardworking-no fuss Kiwi attitude. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599584964709-SMJ9ZNJQGY5C9497T3AV/About_Antelope.png About Me - Explorer Seasonal work enabled me to travel the world during the off season. I learned Spanish at the Universidad de Leon, walked the Inca trail and toured the Western US including this stop at the Antelope Canyon outside Page, AZ. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599584680099-AF8UZEN0M0EBZWE3W8DK/About_Routeburn.png About Me - My First Office! Guiding started as a summer job in college, but it sustained me through my twenties, and also gave me experience setting up a new guided day-walk business. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599584332363-IQJ2N9QHNG4C65MASLL8/About_School.png About Me - School I loved school: I like learning new things and I always had a project on the go. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599584433485-VN6JB3LFQJDVU8RAJ4EN/About_Soccer.png About Me - Soccer (not Rugby) My friends got me into soccer. We would have sleepovers to watch the English FA Cup Final at 2 am NZ time every May. Later I would work on Fox Sports Soccer website. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599589785307-JXHMCS69ZV31FM9SQ5P0/About_grand.png About Me - Peak Bagging Whether it’s 14ers in Colorado or 4,000 footers in the North East, I’m pushing my previous limits by taking on steeper or more wintery challenges. The most recent Peak was climbing the Grand Teton. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599585882495-F93M06PJ2EZ2LE91NG92/about_games.png About Me - Playing Games I grew up playing games, in remote mountain huts, on rainy Sunday afternoons and because we only had one TV. I love the challenge and I’m competitive, especially with my siblings. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599586193007-VY8KUFWZ7RM8IDS6WM8U/About_volunteer.png About Me - Volunteer When I first moved to America built a website for a wildlife rehabilitation center in Malibu, and more recently I produced 6 editions of my kids’ elementary school yearbook. I taught myself Html, CSS and to use inDesign. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599585553987-J3AWMO7Q75P0K6LBUUQP/About_jelly.png About Me - Nature! I’ve always been interested in the natural world: as a zoology major, a guide sharing knowledge of the alpine environment or a father taking his daughter to the aquarium. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599589866631-EXEJUAUNJM7PEH26STHR/About_family.png About Me - Lead Parent Lately I’ve taken on the role of a running our household, Here we are after I finished the NYC Marathon, which is not the most family-friendly activity, but the point of parenting is to produce self-sufficient beings. So those 26 miles represent success on two fronts! https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1599589942713-FHZ3TT6LJ0AUB9F2DUJP/About_jump.png About Me - Jumping Back In And now it is time to think about what I will do next. I would like to have a positive impact on my small corner of the world. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png About Me - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/ilysm-1 daily 0.75 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598215315502-XY1V3JJKM49JMKBUFMYK/SquareSpace-Thumbnail-ilysm.png ilysm (Copy) - iLYSM But I’m Not Working that Hard to Buy Your Shoes https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243868584-Q1UYJ4H7EWTUQAE20A9Q/SquareSpace-800x800.png ilysm (Copy) - Usability Testing Six users performed 5 tasks on the site. The direct success rate was below 50%. After spending an average of 6 minutes 18 seconds on the site none of the users could articulate the mission of iLYSM: Buy shoes and we will support the artists. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242013722-JJWBPQUJVWCHTK8Y84Z9/designstudio.png ilysm (Copy) - Design Studio A visual brainstorming session to surface solutions to the site’s problems. Doing this with the stakeholders illustrated how far they were prepared to go with the redesign. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225956433-2SIZT0VDGQ4WR0Y116YY/SquareSpace-Work_Thumbnail.png ilysm (Copy) - “They say they’re not for everyone, they’re kookie and weird but it’s frustrating. You don’t want to have to work that hard to buy something.” Jess https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225844025-WJSAWK98KATPHQIK4XN2/old-home.png ilysm (Copy) - “It’s very 2020; ugly, but not ugly in a bad way. Ugly in an interesting way.” Mel https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240641572-809Z1YZH3ZUJV78KK2TY/old-bag2.png ilysm (Copy) - 4. E-commerce Once users had found the shoes the process of buying them was click-heavy. The out of stock and up-selling functionality was clunky or hidden. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598241413459-AKQA8D8C5J594PDLNFE1/branding+old.png ilysm (Copy) - 1. Branding The mission of the site was opaque and not consistently communicated, and the animated smile graphic, the most common branding asset on the site was overused to the point of distraction. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358672164-0BC3C1R0JT1S4QGEH9C0/User-Flow-ILYSM.png ilysm (Copy) - E-Commerce User Flow Re-Imaginging the process of buying Tabis https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240078202-EDMCUVQAGNF03LQHITN1/old-about2.png ilysm (Copy) - 2. Navigation Putting the primary navigation under a down arrow fooled most users and the inconsistent and not learnable horizontal scrolling made navigation difficult. This section required clicking the header and dragging to scroll. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240806391-1INN943UPGHC76J72HJ2/old-shop2.png ilysm (Copy) - 3. Images There were issues with image loading and labelling and a lack of images that supported the goal of selling product. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225879108-J9NV8XKQ814VAFFKYANI/old-presale2.png ilysm (Copy) - “It’s pretty cancerous… but there is a way to do this style in a more modern website.” Gilbert https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598226346037-QRJ9XDMZHOS7KAQTHTFA/SquareSpace-800x800.png ilysm (Copy) - Interactive Comparison Although it was not officially prescribed in the ABBY method I performed an interactive analysis of the steps required by the user to 1. find a pair of shoes, 2. select one of two adjacent sizes when the first was out of stock and 3. add some socks to their order. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243049121-6QYIIJ4IHUD1BSSD4F3J/hi-fi1.png ilysm (Copy) - Iteration 3 We loaded the baubles back onto the redesigned site. The testing results were fine, but users complained that it was too busy, https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242821257-9VDI93VRPNYG84K5T8YE/hifi2.png ilysm (Copy) - Iteration 4 The Final Prototype we presented to iLYSM had fewer of the distracting visual elements. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242960510-PGZ2TGFM2YK519HN0LY1/SquareSpace-Work_Thumbnail.png ilysm (Copy) - Iteration 2 Expanded shopping functionality by adding a secondary shop navigation menu. We also iterated on a design for the display of zine interviews that had not tested successfully in Round 1. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243898484-RD8WAMFAZ7G9VHGVNSHE/usabilityfinal.png ilysm (Copy) - Usability Testing Final Prototype A substantial improvement in terms of time and success rate https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242854083-ICL2U4NHWHX59MM8H36U/mid-fi-1.png ilysm (Copy) - Iteration 1 The existing site re-imagined with the recommendations of our research applied. The testing validated the changes we made to the navigation. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358014017-EBIBLD2J26245JPA5JZW/ILYSM+Spec+Doc+copy.001.png ilysm (Copy) - E-Commerce on Mobile Most users arrive at iLYSM.com from instagram, but converting mobile visitors to customers is a challenge . https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283637052-TZW894FU317GUJBM9MCI/pearlnavigation.png ilysm (Copy) - Chiropractor Ongoing UX redesign and build https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283486581-SYAD33DXYDQULCS3IS5Q/QUESTlandingpage.png ilysm (Copy) - Quest Ongoing UX redesign https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283825762-6K7BLNE2PN2DFKK5W8EZ/SquareSpace-Thumbnail_Subbusters.png ilysm (Copy) - Sub Busters Responsive Site from conception to production https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360540165-6VOJ9C8N3DPLXW0E8MXL/ILYSM+Journey+Map.png ilysm (Copy) - User Journey Journeys help designers identify pain points/opportunities during a process. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359888039-TG7JY5218PANGDWZQ7A7/P5_affinity-Negative.png ilysm (Copy) - Affinity Mapping 2.0 This technique is used to group the observations and quotes from research to tease out common themes. We did this, but I also suggested we group them this way to demonstrate to the client the need for change. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360336764-01BJQI7UBGC8EY5SCVRG/Style+Guide+FINAL.png ilysm (Copy) - Style Guide As part of the handoff my colleague Jaime Huang produced a style guide for the new site. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359523214-G9HKNI0LTF17YUE1UU86/Niche+Feature+Analysis.jpg ilysm (Copy) - Feature Analysis We started with an analysis of the content on competitive, comparative and niche sites nominated by iLYSM to get a feel for what existed and what they were missing. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359751657-0933031HJD6HVOCAFT5Z/Persona_+Mel.png ilysm (Copy) - Primary Persona Personas are a tool to help designers keep the end user in mind. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359181651-RG6NWQHKL70DQ7TD3BKV/Functional+Analysis.png ilysm (Copy) - Heuristic Functional Analysis Anything that smacked of Convention or Industry Standards would probably have been antithetical to our client so we masked this heuristic analysis as a functional analysis. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360161251-0MSWVRL42062NABYJWN3/Mid-Fi_2_wireframes.png ilysm (Copy) - Annotated Wireframes The client requested we demonstrate our design choices at each stage of the process. https://www.liamrobbohagan.com/ilysm-2 daily 0.75 2020-09-17 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598215315502-XY1V3JJKM49JMKBUFMYK/SquareSpace-Thumbnail-ilysm.png ilysm (Copy) - iLYSM But I’m Not Working that Hard to Buy Your Shoes https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598226346037-QRJ9XDMZHOS7KAQTHTFA/SquareSpace-800x800.png ilysm (Copy) - Interactive Comparison Although it was not officially prescribed in the ABBY method I performed an interactive analysis of the steps required by the user to 1. find a pair of shoes, 2. select one of two adjacent sizes when the first was out of stock and 3. add some socks to their order. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598241413459-AKQA8D8C5J594PDLNFE1/branding+old.png ilysm (Copy) - 1. Branding The mission of the site was opaque and not consistently communicated, and the animated smile graphic, the most common branding asset on the site was overused to the point of distraction. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240641572-809Z1YZH3ZUJV78KK2TY/old-bag2.png ilysm (Copy) - 4. E-commerce Once users had found the shoes the process of buying them was click-heavy. The out of stock and up-selling functionality was clunky or hidden. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243868584-Q1UYJ4H7EWTUQAE20A9Q/SquareSpace-800x800.png ilysm (Copy) - Usability Testing Six users performed 5 tasks on the site. The direct success rate was below 50%. After spending an average of 6 minutes 18 seconds on the site none of the users could articulate the mission of iLYSM: Buy shoes and we will support the artists. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225844025-WJSAWK98KATPHQIK4XN2/old-home.png ilysm (Copy) - “It’s very 2020; ugly, but not ugly in a bad way. Ugly in an interesting way.” Mel https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240078202-EDMCUVQAGNF03LQHITN1/old-about2.png ilysm (Copy) - 2. Navigation Putting the primary navigation under a down arrow fooled most users and the inconsistent and not learnable horizontal scrolling made navigation difficult. This section required clicking the header and dragging to scroll. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225879108-J9NV8XKQ814VAFFKYANI/old-presale2.png ilysm (Copy) - “It’s pretty cancerous… but there is a way to do this style in a more modern website.” Gilbert https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598225956433-2SIZT0VDGQ4WR0Y116YY/SquareSpace-Work_Thumbnail.png ilysm (Copy) - “They say they’re not for everyone, they’re kookie and weird but it’s frustrating. You don’t want to have to work that hard to buy something.” Jess https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598240806391-1INN943UPGHC76J72HJ2/old-shop2.png ilysm (Copy) - 3. Images There were issues with image loading and labelling and a lack of images that supported the goal of selling product. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358672164-0BC3C1R0JT1S4QGEH9C0/User-Flow-ILYSM.png ilysm (Copy) - E-Commerce User Flow Re-Imaginging the process of buying Tabis https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242013722-JJWBPQUJVWCHTK8Y84Z9/designstudio.png ilysm (Copy) - Design Studio A visual brainstorming session to surface solutions to the site’s problems. Doing this with the stakeholders illustrated how far they were prepared to go with the redesign. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242854083-ICL2U4NHWHX59MM8H36U/mid-fi-1.png ilysm (Copy) - Iteration 1 The existing site re-imagined with the recommendations of our research applied. The testing validated the changes we made to the navigation. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242821257-9VDI93VRPNYG84K5T8YE/hifi2.png ilysm (Copy) - Iteration 4 The Final Prototype we presented to iLYSM had fewer of the distracting visual elements. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243049121-6QYIIJ4IHUD1BSSD4F3J/hi-fi1.png ilysm (Copy) - Iteration 3 We loaded the baubles back onto the redesigned site. The testing results were fine, but users complained that it was too busy, https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600358014017-EBIBLD2J26245JPA5JZW/ILYSM+Spec+Doc+copy.001.png ilysm (Copy) - E-Commerce on Mobile Most users arrive at iLYSM.com from instagram, but converting mobile visitors to customers is a challenge . https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598242960510-PGZ2TGFM2YK519HN0LY1/SquareSpace-Work_Thumbnail.png ilysm (Copy) - Iteration 2 Expanded shopping functionality by adding a secondary shop navigation menu. We also iterated on a design for the display of zine interviews that had not tested successfully in Round 1. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243898484-RD8WAMFAZ7G9VHGVNSHE/usabilityfinal.png ilysm (Copy) - Usability Testing Final Prototype A substantial improvement in terms of time and success rate https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283825762-6K7BLNE2PN2DFKK5W8EZ/SquareSpace-Thumbnail_Subbusters.png ilysm (Copy) - Sub Busters Responsive Site from conception to production https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283637052-TZW894FU317GUJBM9MCI/pearlnavigation.png ilysm (Copy) - Chiropractor Ongoing UX redesign and build https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600283486581-SYAD33DXYDQULCS3IS5Q/QUESTlandingpage.png ilysm (Copy) - Quest Ongoing UX redesign https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359751657-0933031HJD6HVOCAFT5Z/Persona_+Mel.png ilysm (Copy) - Primary Persona Personas are a tool to help designers keep the end user in mind. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359523214-G9HKNI0LTF17YUE1UU86/Niche+Feature+Analysis.jpg ilysm (Copy) - Feature Analysis We started with an analysis of the content on competitive, comparative and niche sites nominated by iLYSM to get a feel for what existed and what they were missing. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360161251-0MSWVRL42062NABYJWN3/Mid-Fi_2_wireframes.png ilysm (Copy) - Annotated Wireframes The client requested we demonstrate our design choices at each stage of the process. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359888039-TG7JY5218PANGDWZQ7A7/P5_affinity-Negative.png ilysm (Copy) - Affinity Mapping 2.0 This technique is used to group the observations and quotes from research to tease out common themes. We did this, but I also suggested we group them this way to demonstrate to the client the need for change. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600359181651-RG6NWQHKL70DQ7TD3BKV/Functional+Analysis.png ilysm (Copy) - Heuristic Functional Analysis Anything that smacked of Convention or Industry Standards would probably have been antithetical to our client so we masked this heuristic analysis as a functional analysis. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360540165-6VOJ9C8N3DPLXW0E8MXL/ILYSM+Journey+Map.png ilysm (Copy) - User Journey Journeys help designers identify pain points/opportunities during a process. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1600360336764-01BJQI7UBGC8EY5SCVRG/Style+Guide+FINAL.png ilysm (Copy) - Style Guide As part of the handoff my colleague Jaime Huang produced a style guide for the new site. https://www.liamrobbohagan.com/home-1 daily 0.75 2020-10-14 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598100055747-PC7BFQ4DJPUUNT40CWB6/SquareSpace-Thumbnail-ilysm.png Home (Copy) - ilYSM Website redesign for an artistic and unconventional e-commmerce site with unconvincing sales numbers. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598311825269-OT74H6DFT1FE7UXDUS8H/Opt-old+home2.png Home (Copy) - Optimal Health Chiropractic Redesigning a stock chiropractic site to meet the needs of the Doctor and his Patients. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598312168930-MKO6SRJX70L0B3ULO8RU/quest-store-home.png Home (Copy) - Quest & Quest Snow Centre Overhauling a snowboard retail and ski hire business to improve navigation and user flows. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598101271762-AXRGMNX8BK5R90C3RQWL/SquareSpace-Thumbnail_Subbusters.png Home (Copy) - Sub Busters Taking an idea from conception to a built out responsive website. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png Home (Copy) - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all. https://www.liamrobbohagan.com/ur-community-cares daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/452c713b-b24a-478d-80ba-6450adcd965e/URCC-UT-VOL1.png UR Community Cares - Building Frustration “This would really have left me pissed. I’m trying to help you, and you’re wasting my time.” Usability Tester Volunteer https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/64b3d29a-f9ac-4b3e-a3aa-9bc98d4f99d7/SquareSpace-Work_Thumbnail.png UR Community Cares - Hidden Messaging The mission statement only appears when the user scrolls down the page and is overlaid behind the floating menu. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/7de34bb7-938d-4de5-8f35-57db385908db/SqS_URCC_Old_Desktop_Profile.png UR Community Cares - Profile over Performance Upon signing in users where taken to their profile page. To navigate to the volunteer opportunities they had to use a drop down menu. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/d87e02bd-7d10-4f6b-918d-2a36f8d3a194/URCC-PER-VOL+2x.png UR Community Cares - The Volunteer The users who make it all work. Having enough Volunteers to meet the demand will make or break this business. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/f28ca8d0-f565-45f1-810e-751e9a1fed54/URCC-UJ-CM+2x.png UR Community Cares - A Member’s Journey The challenges and opportunities of Mabel’s journey with URCC. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/38245e91-44f0-4730-bc67-52903886c360/URCC-PER-CM+2x.png UR Community Cares - The Community Member The primary beneficiary of this site. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/9bfcf839-ad9f-4088-87d6-1bed7ce3a1c1/URCC-UJ-VOL+2x.png UR Community Cares - A Minor Volunteers Journey Volunteers have different needs and requirements base on age, label status and interests. The Minor needing track his service hours represents this complexity https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/75cde2a4-b343-456d-af18-bd4b45737424/URCC-PER-CMPO+2x.png UR Community Cares - The Partner Engaging Partner Organizations will magnify the opportunities to serve the community. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/29742d66-6d72-4d76-826e-fef491b070ed/URCC-UT-CM1.png UR Community Cares - Failure to Build Trust “Are these questions even legal? If I was applying for a job, you couldn’t ask me this stuff. I think this form will cause people to fly away.” Usability Tester Community Member https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/7f4111ad-8df2-4b9f-a98c-06fe143bcde6/SqS_URCC_Old_Desktop_WeDo.png UR Community Cares - UR Community Cares A non-profit trying to connect people in need with volunteers. A friendly cause wrapped in an unfriendly interface. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/23e4600a-a0d7-4267-8391-7966beadfc97/URCC-UJ-CMPO+2x.png UR Community Cares - A Partner Organizations Journey The current site fails to meet the structural needs of a partner organization which overloads the account manager, It should make their job easier, https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/17ec593d-a57d-40d7-b27d-d69aa67dd7b9/SqS_URCC_New_Desktop_OverdueDeeds.jpg UR Community Cares - Overdue Deeds & Actions Guide The complexity of the site is reflected in this shot of the Volunteer Dashboard with 4 states of a Deed, multiple action icons and modal that was added to help users make sense of it all. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/77206717-81df-4225-9a26-db5fc5b39c30/SquareSpace-Deeds-laptop-mobile.png UR Community Cares - The New UR Community Cares “Yeah, I like this. It looks pretty safe. Us seniors are scared of giving up our information.” Usability Tester https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/dfd80ad6-aa85-4146-983e-6db421274428/SqS_URCC_New_Desktop_Deeds.png UR Community Cares - The User Dashboard Although the UI was developed by an outside agency, there was still much work to be done to apply the look and feel to all elements of the site, such as the dashboard the users would interact with every time they signed in. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/72f24420-aa97-4df3-9531-2e7bc855c8bc/SqS_URCC_New_Desktop_Homepage.png UR Community Cares - Redesigned Homepage Starting to educate the user about what UR Community Cares does and the words they use to describe their mission up front. https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598243049121-6QYIIJ4IHUD1BSSD4F3J/hi-fi1.png UR Community Cares - ILYSM UX Redesign https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/f99e9e4a-d5e9-40ca-8667-5441845871e1/SquareSpace-Hi-Fi_symptoms.png UR Community Cares - Chiropractor UX Redesign https://images.squarespace-cdn.com/content/v1/5f35d9bcad11b640f9b844f2/1598103661092-C7PHNE02ETR09KWISHHO/P4-BANNER-Blurr.png UR Community Cares - Designing for People User Experiencer Design starts with empathy for the user of what is being produced. Through research we design the right thing and then we test to ensure we have designed it right. UX holds that a beautiful thing that doesn’t serve a need is not designed at all.